![]() ![]() ![]() When we first launched, the most amazing part was seeing people boldly wearing their shirts to declare themselves "phenomenal" and have others comment and affirm they were. Others have worn it under a sweater for a big meeting at work. I've had lots of women wear it going into labor or leaving the hospital. I've had people tell me that they had to crush a deadline, and they put the shirt on to get through their all-nighter. But I love that it now means so many different things to different people on different days. I think the original meaning, is that you are bold and you are yourself and you show up in the world with intention and purpose. What does it mean to be a phenomenal woman? I easily could have gone back to my regular life, proud that we'd far exceeded our fundraising goal, but instead I thought, how do we keep it going? We had put something out into the world that was speaking to people. On the first day, I thought we would sell like a couple of 100 shirts, but we ended up selling 2,500. We launched it on March 8, International Women's Day. My goal was to make a shirt and raise money for women's organizations throughout Women's History Month. The concept came together because “Phenomenal Woman”, the poem by Maya Angelou, has always been super meaningful to me, and I'd previously had a side hustle making t-shirts. It was originally only supposed to be a one-month fundraiser. I hadn't imagined the campaign would make such a big impact or that I'd still be doing it years later. But I also woke up the next day feeling ready to fight and thinking about what I could do. I launched Phenomenal coming out of the 2016 election. What inspired it? How did you get started? Let's start with why you founded the Phenomenal Women campaign. Most recently, Harris transitioned into the entertainment space with the launch of Phenomenal Productions, where the company will focus on content and partnerships that center women and historically marginalized communities. In June 2020, Harris released her first book from HarperCollins, entitled Kamala and Maya's Big Idea, based on the story of her mother, Maya Harris, and aunt, Kamala Harris, the 49th Vice President of the United States. , Photobook Magazine and the New York Times. Phenomenal has also been featured in People Magazine, Vogue, Inc. High-profile celebrities like Serena Williams, Jessica Alba, Mark Ruffalo, Tracee Ellis Ross, Debbie Allen, Van Jones, Lizzo and Planned Parenthood president Cecile Richards have been ambassadors for the campaign. Founded in 2017, Phenomenal is an organization that brings awareness to a myriad of social causes, including educational excellence, healthcare equity, criminal justice reform, gender pay gap, gender parity in STEM, reproductive health, and political representation. She is also the author of Ambitious Girl, which is now available everywhere. You can order a copy of the highly-anticipated children's book here.She named her fashion company for a 1978 Maya Angelou poem. We know books can challenge assumptions about the way our children see the world, and change the way they see themselves.” Ultimately I decided to share this because I’ve heard from so many parents over the last week who are struggling to talk to their kids about what’s going on. “My daughters-all of our kids-deserve a better America free from anti-black racism & police violence. But candidly I‘m tired & angry,” she wrote. I'm proud of it & hope it can bring you some joy in what is otherwise a very dark time. In a Twitter thread, Meena explained that she wrote the book because of the current political and societal climate of the United States: ![]() Meena recently published a children’s book called Kamala and Maya’s Big Idea the titular characters are based on the real story of her mom, Maya, and of course, her VP aunt, Kamala Harris. Meena Harris is the author of Kamala and Maya's Big Idea. Maya Harris was only 17 years old when she had Meena. ![]() How old was Maya Harris when she had Meena? ![]()
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